Kitsch Rice Water Protein Shampoo bottle on a white background

Use scroll wheel to zoom

award-bazaar.png
Before and after comparison from behind showing improved hair strength and shine after using KITSCH Rice Water Protein Shampoo and Conditioner

Use scroll wheel to zoom

Kitsch Rice Water Protein Shampoo bottle with decorative elements on a white background

Use scroll wheel to zoom

Kitsch Rice Water Protein Shampoo bottle with text highlighting benefits on a white background

Use scroll wheel to zoom

Person lathering KITSCH Rice Water Protein Strengthening Shampoo into hair on a beige background

Use scroll wheel to zoom

Hand dispensing KITSCH Rice Water Protein Strengthening Shampoo from bottle into palm on a beige background

Use scroll wheel to zoom

KITSCH Rice Water Protein Strengthening Shampoo back label with safety-locked cap and hand pressing to unlock on first use

Use scroll wheel to zoom

STRENGTHENING

Rice Water Shampoo for Hair Growth

4.7
Rated 4.7 out of 5 stars
66 Reviews
90-Days Money Back
Less than 1% of customers claim our Money Back Guarantee

Subscribe & save

  • • Subscribe to get 25% off forever
  • • No commitment, cancel anytime
  • • Flexible delivery schedule
  • • Skip or pause a delivery anytime
  • Formulated with Rice Tein NPNF ® clinically tested to instantly promote natural shine in 1 use, while boosting volume and healthy appearance in 5 uses.¹
  • Cleanses and strengthens thin, fine, & damaged hair
  • Rice Tein NPNF ® helps fortify hair to prevent damage and promotes a healthy appearance¹
  • Rice Tein NPNF ® boosts shine in dull, dry hair
  • 88% Bio-based formula
  • Free of parabens, phthalates, silicones, SLS & SLES
  • Made in the USA from Globally Sourced Ingredients, cruelty-free, color-safe
  • Fully recyclable packaging and made with PCR (post-consumer recycled) material

¹All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims.

  1. Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather.
  2. Focus on the top, sides, and back of the scalp.
  3. Continue massaging for 2 minutes to lift dirt and buildup.
  4. Rinse thoroughly with warm water.
  5. Follow with Kitsch Strengthening Rice Water Protein Conditioner (sold separately).

Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Strengthening Rice Water Shampoo Bar - perfect for travel & gym bags!

Rice Tein NPNF®

Formulated with Rice Tien Protein, clinically proven to increase hair volume over 20% in just five washes and improve appearance of natural shine.

Frequently Bought Together

Total price:
Rice Water Shampoo for Hair Growth Dhs. 71.00
Rice Water Conditioner for Hair Growth Dhs. 71.00
Moisturizing Argan Milk Leave-In Conditioner Dhs. 76.00

Frequently Bought Together

Rice Water Shampoo for Hair Growth
Rice Water Shampoo for Hair Growth
Dhs. 71.00
Rice Water Conditioner for Hair Growth
Rice Water Conditioner for Hair Growth
Dhs. 71.00
Moisturizing Argan Milk Leave-In Conditioner
Moisturizing Argan Milk Leave-In Conditioner
Dhs. 76.00
Total Price:

Frequently Bought Together

Total price:

4 Reasons Why Millions are Switching to Kitsch Strengthening Rice Water Protein Shampoo

1. Strengthening

Hydrolyzed rice protein contains concentrated amino acids that help reinforce the hair fiber — leaving strands looking and feeling healthier.

2. Targeted Support

Hydrolyzed rice protein works differently than peptide-based botanicals by delivering protein that attaches to weak spots along the cuticle, helping to fortify hair to prevent damage and promote a healthy appearance.

3. Shine Enhancement

Hydrolyzed rice protein forms a lightweight, flexible film that helps smooth the cuticle and improve shine.

4. Balancing

Too much moisture can lead to limp or overly soft hair. A protein-rich shampoo like our Kitsch Strengthening Rice Water Shampoo can help restore balance.

Perfect Additions

4.7
Rated 4.7 out of 5 stars
Based on 66 reviews
94%would recommend this product
Slide 1 selected
Write a Review (Opens in a new window)
66 reviews
  • DS
    Deborah S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Stronger, Shinier Hair with Every Wash!

    Kitsch’s Liquid Rice Water Shampoo has been a total game-changer for my hair! It gently cleanses without stripping moisture and leaves my scalp feeling refreshed and balanced. After just a few washes, I noticed less breakage, more shine, and a healthier feel overall. The rice water formula is lightweight yet nourishing, and I love how clean the ingredients are. This shampoo is now a permanent part of my haircare routine!

    Featured
    Was this helpful?
  • J
    Julie
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Great product

    I did not have to use a lot of the product in order for my hair to feel clean. It lathered very easily and rinsed thoroughly. The herbal scent was refreshing and invigorating, but didn't linger too long on my hair after drying, so it didn't clash with other fragrances.I would wear throughout the day.

    Featured
    Was this helpful?
  • L
    Lea
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    LOVE

    As a loyal Kitsch bar user I was curious about the liquid shampoo and super excited to try it out. The rice water bars weren't the best for my hair, but my hair loved the liquid. The shampoo smells divine, is super concentrated (you only need a tiny bit) and lathers beautifully! Highly recommend!

    Featured
    Was this helpful?
  • S
    Sarah
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Growth

    Rice water shampoo and conditioner new liquid formula is great. I have very long hair. I found the bars were hard to use so the liquid is great for me. I've noticed new baby hairs after weeks of use. This formula is great. Definitely 100% recommend.

    Featured
    Was this helpful?
  • MK
    Mina K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    So gentle yet so powerful

    I have been testing both the Kitsch Strengthening Rice Water Shampoo and Conditioner, and I can honestly say that my hair loves this routine. While the gentle cleansing action of the shampoo helps remove dirt and oil without stripping hair, the conditioner adds light-weight hydration to detangle hair easily.

    These two products (the shampoo and conditioner) are inspired by the ancient tradition of using rice water as a hair treatment, as they provide the extra strength needed for fragile strands while leaving hair feeling soft, smooth, and shiny. My absolute favourite thing about these products is how lightweight they feel but still provide the nourishment that my hair needs. My hair now looks healthier, feels stronger, and has that natural shiny appearance while feeling weightless.

    What makes it amazing?

    • Cleans without removing the natural oils

    • Adds lightweight hydration without adding any weight

    • Minimizes the appearance of broken strands

    • Helps reduce the appearance of breakage

    • Safe for all hair types.

    If you are in need of some extra strength and shine for your hair, then Kitsch's Strengthening Rice Water Shampoo and Conditioner is for you!

    Featured
    Was this helpful?
  • WC Profile picture for William C.
    William C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Super Soft Hair

    I am absolutely loving this shampoo, it makes my hair feel soft and full with only an amount the size of a dime! Only time will tell if it helps me keep and grow my hair, but I think it's fantastic so far!

    Featured
    Was this helpful?
  • MW
    Meagan W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Awesome product!

    The Rice Water liquid shampoo lathers up into a luxurious foam and rinses cleanly, leaving my hair feeling fresh and healthy. The scent is identical to the bar version, very light and refreshing. You can see the improvement in my hair texture in the photos below after 2 weeks of use. I also used the RW liquid conditioner and styled my hair in identical

    fashion with Kitsch products (leave in conditioner, air dry cream, and curl cream) in both photos.

    Featured
    Was this helpful?
  • KH Profile picture for K H.google logo
    K H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Less Shedding and New Growth in One Week!

    My hair really took a turn after 40. My hair hasn’t been this shiny, light, and clean in years. I am all aboard the Kitsch train at this point. Instructions for proper use are clear, the cost is reasonable, and the bottles are so cute. I love that they don’t use any harsh or harmful toxins. My scalp is healthier and I started seeing new growth in just the past two weeks! I’m so glad I found this product and I can’t wait to try more of their line.

    Featured
    Was this helpful?
  • SP Profile picture for Sydney P.google logo
    Sydney P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    A New Staple in My Routine!

    I liked this product a lot when it was in bar form but the bottles are so much simpler to use and lathers up so much easier! My hair feels stronger and I can see a little more volume whenever I wash my hair!

    Featured
    Was this helpful?
  • DW
    Daniela W.
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Love it

    I really like the smell and how great my hair is looking after a couple of weeks of use. It definitely looks shinier and healthier.

    Featured
    Was this helpful?
Show More

Frequently Asked Questions

  • Our Kitsch Strengthening Rice Water Protein Shampoo is formulated with Rice Tein NPNF ® ️ clinically tested to instantly promote natural shine in 1 use, while effectively binding to hair to promote healthy appearance and boost volume in 5 uses.1

  • Everyone’s hair is different, so expect a bit of trial and error until you find out what works best for you. Start with enough to clean the top, sides, and back of your scalp. If you’re not seeing results, we recommend applying more during your wash time.

  • Kitsch Strengthening Rice Water Protein Shampoo is suitable for individuals looking to strengthen their hair, add shine and boost volume. It’s especially beneficial for those with thin, fine or damaged hair. However, we recommend checking out our Kitsch Protein Sensitivity Chart to test if this product is right for you.

  • If your hair feels stiff, dry, brittle, or snaps easily after using protein-rich products, you may be experiencing protein overload—common in highly porous or protein-sensitive hair. These hair types can absorb protein quickly, which may feel too protein-heavy when used daily.
    To keep your protein–moisture balance in check, try alternating our Kitsch Strengthening Rice Water Protein Shampoo with more hydrating options like our Kitsch Smoothing Castor Oil Shampoo, or our Kitsch Moisturizing Coconut Oil Shampoo.

  • Our Kitsch liquid shampoos are designed for those who prefer a traditional, easy-to-lather experience while still valuing sustainability. We use PCR (post consumer recycled) packaging to maintain our commitment to reducing waste, and the bottles themselves are recyclable.

Best Selling Bundles

Best Selling Bundles